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Interior Design Career – Should You Go For Design Firms Or Self Employment?
The interior design career is a very exciting career. But if you decide to join this industry, it is better to know some of the important features of this industry. This will help you to know the pros and cons as also help you to get an idea of the kind of work that is needed to succeed in this field.In 2006, there were around 72,000 interior designers in the United States. Between 2006 and 2016, there has been stipulated to be a 19% growth in the field. To be successful in the interior design career, you need to be highly competitive and have organization and artistic skills.Two things that are very important in this field are experience and education. There is a lot of creativity, flexibility and variety in the profession. This profession requires a lot of challenges and there is no particular way to approach in this profession. This is one profession where you can customize your approach to suit your needs. But there are a few important things that you need to consider in this field.Do you want to go for design firms or be self employed? The U.S Bureau of Labor Statistics estimates that there a marked 26% of interior designers are self employed. Both kinds of jobs have some benefits and some disadvantages. There are some ways in which you can find out which kind of job suits you best.Work HoursWhen you work for a small firm or are self employed, work hours will vary widely. This means that you will be able to adjust your work hours according to your needs. But if you start your career with a job at a big design firm, then the work hours will be more strong and predictable. So if you like flexible work set up, and then you should go for self employment. But if you prefer the regularity and predictability of a set up work schedule, then you should go for design firms.EnvironmentAn interior design career needs opportunities. Needless to say, the opportunities are more in a large design firm. Both in terms of clients as well as equipments, you can hone your skills much better in a large design firm. The work environment is more comfortable. The equipments are more modern.Specialists and other firms have good contacts with large design firms. This means that the ways for your opportunity are many. So if you are beginning an interior design career, most of the time it is better to go with big design firms than to open own business.ClientsThis is a very important aspect of interior design career. The main stay of the interior design career is to have clients. Now in a big design firm, you might not have the right to choose which clients to take and which to turn down. You can do this if you have your own firm. But the problem there is that unless your firm becomes reputed, you might have problems in getting clients. Getting clients is the main focus of design companies.
SEO Video Marketing That Can Lead To Powerful Results
If you’ve been looking for ways to generate more revenue for your business along with bringing more credibility to it, then SEO video marketing definitely needs to be part of your marketing strategy. It is simply a great way to promote your business and gain the trust of your customers and potential customers.
In the past few years Google has given more relevance to YouTube videos within their search results. A simple search on Google will result in a few listings that include YouTube videos within the top results. As this trend continues now is the time for you to take advantage of it by creating videos for your business that relate to the products and services that you offer.
There are a few ways that you can go about doing this and I’ve outlined some of the types of videos that are most commonly used with SEO video marketing.
Option #1: Explainer Videos
This type of video focuses primarily on explaining a product or service. It can also be in the form of a tutorial. These types of videos when done correct can go viral based on the informational content. People search YouTube every day for tutorials, and if your video has great content it will result in more views and will give your business more exposure.
Option #2: Promotional Videos
If you are going to create a promotional video you’ll need to ensure that everything that is mentioned is indeed factual. Many videos are flagged daily that are believed to be misleading and commercially deceptive, so you’ll want to ensure that your video is done in such a way that while being promotional still builds trust and credibility.
Option #3: Slideshow Videos
These are the types of videos that you need to avoid due to the high level of flagging that occurs with these video types. A slideshow video usually is accompanied by music in the background and its entire focus is highlighting text with related pictures. These videos were very popular initially, but have recently led to a high level of flagging due to their low quality content.
Now that you know the three types of videos that are usually used in video marketing, you can now go ahead and start the process of determining your niche. That’s the first step you need to take when undertaking an SEO strategy.
Upon choosing your niche and determining your target keywords, then you’ll want to complete all the standard techniques that you use in traditional search engine optimization. This means that you need to focus on having keywords in your video title, body description, along with having your keyword as your video tags. YouTube also has the option for transcription, so you’ll want to include a transcription with your video that is optimized for your keyword as well.
With your video now optimized, the last step is to create quality backlinks to your video along with having social network signals. This simply means to get links from other sites pointing to your videos, along with having Facebook Likes & Shares, Twitter Retweets, along with Google + votes all directed to your video.
By following these simple SEO video marketing strategies, you’ll be on your way to a top ranking in both YouTube and Google for your chosen keywords.