What’s the Hardest Part of Marketing Yourself?

In my Fast Track Marketing System I divide marketing into seven very specific modules:1. The Game of Marketing2. The Mindset of Marketing3. Marketing Messages (Your Value Proposition)4. Marketing and Selling Conversations5. Written Marketing Materials6. Marketing Strategies7. Marketing Action PlansAll of these have their particular challenges. But in my experience in working with thousands of Independent Professionals, it’s #7 that seems to be the hardest for most people.After all, most of the other 6 modules are all about preparation to market yourself.You learn the basics of the game of marketing, you work on your marketing mindset, you develop marketing messages, conversations, and written marketing materials, and ultimately choose the marketing strategies to get the word out.And then the rubber hits the road. You have to actually get out there and connect with potential clients through networking, speaking, an eZine, social media, emails, etc.For most, the bottom falls out of their marketing at this point. It simply goes nowhere, or more specifically it goes into the infamous “Random Zone” where things are done haphazardly and inconsistently.If people have worked to develop the whole foundation of their marketing first, know who their target market is, have put together a web site and have practiced their marketing and selling conversations, they are going to have more success.But even the well-prepared struggle with implementation.Why is putting action plans into action so hard? Here are three of the most common ones. Are they familiar to you?1. As soon as you start reaching out, you face possible rejection. What if your message, your talk, your emails fall on deaf ears? What if your potential clients could care less? What if they outright rejected your promotional efforts?We conjure painful mental images in our mind that stop us cold.For this one we need to work again on our mindset, on our thinking, realizing that if we reach out and people aren’t interested, that it’s not personal. They don’t hate us; either they are simply not good prospects right now or our message doesn’t have the impact it could.So reach out to new prospects and keep improving your messages.2. It takes way more time and effort than you ever thought it would. We think of marketing as a few promotional things we do here and there. This should be easy, we think. But it’s not.Time to do a reality check. Any marketing activity takes time, effort and commitment to make it work. Marketing is a bit of an art and nothing works perfectly on the first draft.You need to make detailed and realistic plans based on strategies that others have used successfully in the past. If you just make it up as you go along, your chances of success are very slim.3. It’s never good enough and although you might even know what you’re doing, you put off your marketing launches until everything is perfect… but it never is.What underlies this are beliefs about perfection, not being good enough and being judged by others. It’s not so much rejection you fear, but disapproval. What will others think of you?Well, if your marketing campaign isn’t relevant to those you are targeting, it’s not a big deal. They’ll just ignore it. They won’t think much about it at all. But for the ones that are looking for what you offer, they’ll not only be interested, they’ll respond.Your prospects are not looking for perfection from you; they’re looking for assistance and value. If you’ve got that, perfection is virtually irrelevant.I’ve done a whole lot of marketing action plans that were rejected by most people, took me a long time to implement, and were far from perfect. And most of them have made me hundreds of thousands of dollars!Marketing success is about know-how, value, commitment, and persistence. Everything else is just a distraction.The Fearless Marketer Bottom Line: There could be a lot of other things stopping you from following through with your marketing plan as well. The question is, where are you going to focus – on your fears and worries about rejection, time, and perfection – or are you going to focus on the value and difference you make and give your marketing plans a real chance?

Education and Education Institution’s Mafia

The most important and desirable thing human beings are gifted is the wisdom. At the outset, we are programmed in our reality of creation that we all should strive for education to acquire knowledge. In the past, many centuries ago, people acquired knowledge from those who were educated and from the experience of others. They learn how to evaluate through reasons and implement in their lives all the virtues.

Anil Sadgopal is an Indian educationist and activist, known for the Hoshangabad Science Teaching Program and for advocacy related to the Right to Education Act. The main feature of basic education is free and compulsory education for children of 7 to 14 years, education through craft, self-supporting education, mother tongue as medium of instruction, ideal citizenship and flexible curriculum.

In olden days educational institutions and teachers were very sincere and earnest in their profession. They ensured that the students were groomed into the system and they learn diligently with all sincerity. As the societies grew and spread across the globe, the education pattern has changed accordingly to suit to whom monetary benefits matters most. The respective governing bodies have issued guidelines to both government school and private schools to ensure students get the benefits. Alas! This has never been translated into factuality and the main purpose was relegated to the back and remained until to date. The government school failed in their aspect of duties whereas the private school has progressed to some extent of the huge cost of financial burden on the parents.

Bhanu Jain wrote in his Policy Institutions and Practice Term Paper and strongly recommended that the common school system is a must step that should be taken to insure the development of India as a superpower and as a developed country. Although it has been well-recognized decades ago that CSS is an essential step for attaining equality, social justice and social change until now no concrete and effective steps have been taken for its implementation.

The grave scenario is the behavior of developed and developing countries. The underdeveloped countries remain below the threshold of basic educational standard awaiting mercy from some philanthropist to elevate their academic level. It is a wishful thinking displaying their incompetence and ignorance to come to terms with reality. They get carried away by the false propaganda and modern infrastructure and doomed defeat at the end. They become victims of financial burden and remained in debt for many years.

These corporate educational institutions aim to haul maximum financial benefits from the parents and acquire properties from the government schools. The façade they create in the form of infrastructure, publicity, pomp and show besides greasing the palms of government officials. They also promote their image on social media and in print media.

On the contrary, the story is different when it comes to government school and its performance. A principal of the Urdu medium school in the old city of Hyderabad (India), Mrs. Gupta has elevated the ranking of the said school from below 250 to an astounding top 5 in the twin cities. It is to be noted that the government school in question has never raised any fee nor the salaries of the teaching staff. It has unequivocally established a fact that who is at the helm of the institution. A sincere and dedicated person will achieve a remarkable feat within the existing system and environments.

If consider, the government schools and the number of students who not only excel in academic curriculum but also in sports and other extracurricular areas. All outstanding sportsmen, whether in Golf, Hockey, cricket or any other faculty of sports has come from average families and government or private schools which do not belong to corporate school category. In the field of politics, research or administrative services majority has come from humble background and poor financial status. They all studied in regular government school in simple and humble surroundings. All philosophers, scholars and geniuses are from a humble background and not from the corporate education system.

The outstanding features of all corporate schools are hypocrisy, corrupt practices and snobbish attitude. They practice class distinction and make them conscious of their background. It is not openly reflected nor advertise, but progressively the Zionist culture infiltrated in Indian education system to create a society of corrupt wealthy group as seen in western societies.

It evidently and unequivocally established that what matters is not the corporate school, but the leadership and will to change the scenario. The foreign degrees and overseas stay for many decades are no criteria to achieve remarkable feat. The sincerity and dedication of commitments to provide valuable and meaningful education to poor and below average income group children is of prime importance.

These corporate educational institutions are slow poison which will make our societies hollow from inside. They are the termites and cause irreparable damage to the societies and their very personalities. They make feel inferior among themselves ultimately, they will be relegated in delusion in the long run. They will drift in the wilderness of chaos and confusion. They live a short life thriving on financial gain, eventually failed in their vision of faith and religious practices.