While traditional SEO focuses on keywords and backlinks, TikTok SEO is all about optimizing your content for the platform’s unique algorithm and search function. With Gen Z increasingly using TikTok as their primary search engine, mastering TikTok SEO is crucial for discoverability. This friendly guide will show you how to use keywords, hashtags, and trends to maximize your visibility. By combining strategic optimization with engaging, trend-based content, you can create a powerful formula for getting your business discovered by a wider audience.

Unlike Google, TikTok’s algorithm analyzes both text and audio. To optimize for TikTok SEO, it’s essential to actually speak your keywords in your videos. For example, if your video is about “healthy cooking tips,” say that phrase out loud in the content. TikTok transcribes the audio and uses it for ranking. Additionally, use on-screen text overlays to reinforce your keywords and convey your message clearly. Combining spoken keywords with on-screen text provides a strong signal to the algorithm about what your video is about, significantly improving its chances of being discovered in search results and on the FYP.

Strategic use of hashtags is another key element of TikTok SEO. While using popular, generic hashtags like #fyp or #viral might seem like a good idea, they can cause your videos to get lost in a sea of content. Instead, use a mix of trending hashtags related to your niche and more specific, keyword-focused hashtags. This helps your videos stand out in less crowded categories and ensures you’re reaching a more relevant audience. For example, a plant nursery might use a mix of #UrbanGardening (trending) and #PlantCareTips (niche-specific) to attract the right people.

Staying on top of trends is essential for TikTok success, but a random content grab can damage your brand’s credibility. The most effective strategy is to put your own unique, brand-aligned spin on viral trends, challenges, and sounds. A skincare brand, for instance, might participate in a trending sound by showing their morning or evening skincare routine. This approach allows you to tap into a built-in audience while staying true to your brand’s voice. TikTok’s Creative Center and Discover page are great resources for finding trending audio and challenges, so make sure to check them regularly.

Finally, engage with your audience. TikTok rewards videos that drive conversation and interaction. Respond to comments, answer questions, and engage with users in a genuine way. A high level of engagement sends a powerful signal to the algorithm that your content is valuable, leading to greater distribution. By combining a strong grasp of TikTok SEO with a keen eye for trends, you can ensure your business gets discovered by the right people at the right time, turning organic reach into loyal customers.